Blog Posts

A ‘lead’ is someone who didn’t buy anything from you before, and the ‘customer’ is one who did. Let’s look at how to persuade leads to make a purchase. How easy it is to turn leads into customers?  If you’ve been in sales for a while, you faced the ambiguity around the terms lead, prospect, […]

In a sales setting, emotional intelligence, EI or EQ, is the ability to recognize and adjust to client emotions. It can make the difference between a good and a great salesperson. In a sales setting, emotional intelligence (EI or EQ) is the capability to recognize and acknowledge emotions – both of self and others’ – […]

CRM software help companies create, track, and manage customer relationships. They automate workflows, help customer data analysis, and empower salespeople to succeed. Good customer relationships are the cornerstone of successful business. However, when information is fragmented between departments (e.g. marketing and sales), tracking and managing customer relationships can lead to missed business opportunities. Hence the […]

Lead scoring helps to qualify inbound leads, to determine potential buyers. Doing it manually is tedious, so it’s best to use a CRM that displays all relevant info on your dashboard. Imagine that a successful marketing campaign just filled your sales pipeline with new leads. Is that all good news? Well, it depends. What if […]

Customer relationship management is the process of overseeing your company’s interaction with current and potential customers. And CRM solutions are the tools that facilitate the process. Customers or clients are the people or businesses who purchase your product. For sustainable business and growth, you need to keep your existing customers and gain new ones. But […]

Both the architect of sales strategy and the builder of the sales team, you, the sales manager hold the key to your organization’s success. Champion of a customer-centered culture, you hire, train, and motivate the workforce. In one of the 5 sales podcasts suggested earlier, Dropbox’s Yamini Rangan calls the sales manager “the architect of […]

From a sales point of view, decision makers are the people who can authorize a purchase. While cold calling you will notice they are guarded by screens and gatekeepers, so getting through to them is an art worth pursuing. From a sales point of view, decision makers are the people authorized to decide to on […]

Customer Resource Management, CRM, is both a tool and a management strategy. It matters because it helps build relationships with customers, and thereby create long-term revenue. CRM matters because it helps build relationships with current and potential customers, and thereby creates loyalty, customer retention, and long-term revenue. As cloud-based technology, it refers to software that […]

Emotional intelligence (EI or EQ) is a key factor in sales management. Sales managers who excel in empathy, rapport-building, and confidence help salespeople to feel positive about their job and to bring increased sales results. Contrary to the belief that emotional intelligence (EI or EQ) equals being soft or a push over, EI is a […]

Good sales offers a solution to someone’s problem. The sales pipeline is the activity log of your sales efforts, as you guide your leads through the decision-making process. Good sales starts with believing in your product: trusting that it is a solution to someone’s problem, an improvement on someone’s life. From this point, your responsibility […]