Our (hi)story

Through our previous experience, we realized there is a disconnect between sales reps’ activities and the reports managers and the CEO were looking at. The CRM system in place was not helping either, providing minimal visibility in the daily life of our team.

Using API data, we tried building our own reporting on the side, putting in front of the people in charge truly actionable data that they could use to make decisions. This, in turn, led to huge improvements in the way we operated in the sales department. We concluded that we needed a better internal structure. This realization leads to splitting the sales function into more specialized roles to increase efficiency. Inspired by the high-velocity sales model, we created predefined roles for cold callers and demo reps. This freed time for the sales reps to negotiate and close more deals. Through better reporting, we could get the right KPIs, and measure and decide who was doing better than others. This made it easier to decide on training or on finding people that were a better fit for the position.

Keeping a better track of daily activities also allowed our management team to better forecast. Considering seasonality and conversion rates from different geographic regions, we could better anticipate fluctuations in results. Also, it gave us a starting point to see which regions are not covered to their full potential. Hiring at the right time for the right positions was easy, once we could track how the new hires were performing against expectations.

We decided to put all our knowledge to better use and offer it as a service for companies that are struggling with growth and with poorly performing sales teams. So Rizer was born. More than a CRM, Rizer strides to offer best practice procedures and guidelines so you can achieve your expected results.

As a CEO, your focus should be running your business and not managing day to day sales. ● rizer provides everything out of the box, and it’s ready to go from day one!