Blog Posts

In a world where technology dominates nearly every aspect of our lives, it’s important to remember the importance of human connection. Outreach is one area where this is especially true. Whether you’re reaching out to customers, clients, leads, or colleagues, making your outreach human can make a world of difference. What does it mean to […]

A CRM, or customer relationship management system, can be a powerful tool for businesses. By keeping track of customer data and interactions, businesses can better understand their customers and their needs. Additionally, a CRM can help businesses keep track of sales and marketing efforts, and even help with customer service. But with so many CRMs […]

Sales representatives often use cold calling as a way to reach new customers. What is cold calling? Cold calling is the process of contacting someone who you have no previous relationship with and trying to sell them a product or service. For many people, cold calling is an incredibly effective way to increase their customer […]

Email plays a huge role in sales, and therefore, your sales team must dedicate a lot of time to it. Sending and receiving emails is an essential part of your daily routine as a salesperson. But it’s also a lot of work. You have to find the time to write and send emails, track responses, […]

Customer-focused development is crucial for SaaS survival. Consider the benefits of AI, as you face the challenge of being responsive to customer needs and requests. Being in SaaS means evolving with your customers: you plan on developing the service you sold them to better meet their needs. While you have a strategic plan for your […]

A ‘lead’ is someone who didn’t buy anything from you before, and the ‘customer’ is one who did. Let’s look at how to persuade leads to make a purchase. How easy it is to turn leads into customers?  If you’ve been in sales for a while, you faced the ambiguity around the terms lead, prospect, […]

In a sales setting, emotional intelligence, EI or EQ, is the ability to recognize and adjust to client emotions. It can make the difference between a good and a great salesperson. In a sales setting, emotional intelligence (EI or EQ) is the capability to recognize and acknowledge emotions – both of self and others’ – […]

CRM software help companies create, track, and manage customer relationships. They automate workflows, help customer data analysis, and empower salespeople to succeed. Good customer relationships are the cornerstone of successful business. However, when information is fragmented between departments (e.g. marketing and sales), tracking and managing customer relationships can lead to missed business opportunities. Hence the […]

Lead scoring helps to qualify inbound leads, to determine potential buyers. Doing it manually is tedious, so it’s best to use a CRM that displays all relevant info on your dashboard. Imagine that a successful marketing campaign just filled your sales pipeline with new leads. Is that all good news? Well, it depends. What if […]

Customer relationship management is the process of overseeing your company’s interaction with current and potential customers. And CRM solutions are the tools that facilitate the process. Customers or clients are the people or businesses who purchase your product. For sustainable business and growth, you need to keep your existing customers and gain new ones. But […]