Product Management 

Make your products more competitive. Collect and prioritize feature requests that will put your products in the best position to bring the most sales. Manage competitors for each product so that you can run targeted marketing campaigns and so that the sales team can be more effective in closing deals. Let Rizer CRM adapt to fit your market and help you sell more effectively.

Why Rizer CRM 5 of 6
Products

Product focus that helps you sell

Drive profits by staying on top of your roadmap. Understand the most requested features and pinpoint which ones would bring the most sales. Define competitors for each of your products. Gather actionable insights that improve your pitch.

Rizer CRM lets you add your products and manage them within the system. Each of the products added can be matched with existing key variables for better management of lead and customer data.

This product-focused approach gives you the opportunity to track and improve your optimal product portfolio, customer lifetime value, follow-up sales potential and other growth KPIs.

product list Rizer CRM
pricing models inside Rizer CRM
Pricing models

You decide on the pricing model

Customize what you sell and how you sell it as well. Prices are never a one size fits all solution. Use Rizer CRM’s tools and build the pricing model that provides the best value.

Calculate your customer lifetime value and discover a clear path towards an optimal product portfolio. Use pricing models to calculate deal value and report on your activities.

Rizer CRM handles multiple scenarios including subscriptions and one-offs. Analyze dashboards around your annual or monthly recurring revenue. All your sales team has to do is focus on closing more deals.

Do you want more grip on your sales? Why wait ...

Competitors

Know everything about your competition

Gather actionable competitor information. Gain visibility and make more informed decisions by combining it with recycling data.

Adapt your pitch and improve your chances of success based on which competitor the lead is currently using. Stay in the loop and understand what is driving your sales and what’s causing issues.

Set strategies that have a higher chance of converting at the management level.

Competitors inside the CRM
Product Recycling
Product recycling 

Don’t ever lose a deal again

Never lose a deal. With product recycling, Rizer CRM brings past deals that weren’t closed back into focus when the time is right.

Boost sales performance by evaluating the most common objections and adapting your pitch to your leads, customers and market conditions.

Craft marketing campaigns with better messaging. Adapt communication for each individual recycle reason and address the specific concern of each lead.

Do you want more grip on your sales? Why wait ...

Feature requests

Adapt your products, win more deals

Capture product feedback in one organized place. Stay on top of your roadmap and adapt it to your sales strategy.

Prioritize new features for better product decisions. Determine which features would bring the most sales if implemented.

These product feature requests can be used as recycle reasons as well. Doing this allows you to automatically follow up with people when you release a feature.

feature requests rizer crm
deal cart Rizer
Deal cart

The deal cart keeps you organized

Sell the right product at the right time to each individual deal. Products you are currently pitching and their value are brought together in the deal cart so team members are always in the loop.

With the addition of info from the progress box the deal cart becomes more intelligent. Everyone knows what has never been proposed or has been rejected in the past and for what reason.

Better track, make actionable decisions and keep the team organized with the help of the deal cart.


Frequently Asked Questions about Product Management 

What is product management?

Product management is in charge of dealing with product feature requests. The product manager has to gather them, prioritize, schedule and make sure they get implemented. Product managers work closely with all other departments and assumes the roles of project manager when needed.  

What is part of the role of product management?

The product manager works with sales reps and marketing on a day to day basis to define a list of product features and prioritize them. He keeps stakeholders in the loop about new features coming out or product improvements and is in charge of user experience.

How many users do I need for product management?

Rizer has a high velocity model built right in our user management functionality. For product management we recommend a dedicated product manager that can handle all incoming feature requests. He will with the development team, the support team and other product owners in building the product roadmap. 

Why product management?

We decided that Rizer CRM will have a strong product focus from the get-go. We think it’s important to start from products as all sales activities are built around them. Your high level product strategy and your product vision shape product development for the long term; ensuring your services are adpted to the market. 

How to move from sales to product management?

The sales department and product management are always in a close relationship. Feature requests flow from sales to product managers. Customer demands are either met with new functionality or postponed for a later date. 

Is product management part of marketing?

The product manager works with the marketing department to analyze market needs and gather feedback. Also, they coordinate activities in communicating product announcements. Even though interlinked, they are and should be different roles. 

Why is product management important?

As you build your own sales process the products stand as the basis for any action. The end goal is to sell as many products to as many leads as possible in the shortest sales cycle. Developing and adapting your product to market strategy is the role of the product management teams.  

What is software product management?

Software product management has some particularities. As software development can have new product releases very fast product managers need to adapt to the ever changing landscape. Requests and new information come in from everywhere to the product team and engineering teams. 

How can I get started today?

You can get a demo of Rizer. A dedicated consultant will show you how Rizer can work for you from day one. it’s that easy!

Start making more money now

We created Rizer CRM to solve your day to day challenges and let you focus on selling more. With our CRM
you generate leads, qualify, sell, onboard, retain, upsell in one intuitive tool – maximizing your revenue.

See Rizer CRM in action