What is software product management?

Software product management has some particularities. As software development can release new product iterations very fast product managers need to adapt to the ever changing landscape. Requests and new information come in from everywhere. Decision have to be made faster.  

Software product management departments have a lot of tools at their disposal to manage day to day activities. Including software product management inside the CRM gives Rizer CRM the ability to provide feature requests directly to product managers the moment they get from the lead or customer to the sales rep. 

Grouping feature requests by product and marking their importance gives product managers the ability to act now. In turn, feedback to the sales team is integrated inside the system. For example, when a product manager schedules a certain feature for implementation all lead and customer pages get updated accordingly. Doing this gives sales reps another tool in their belt when dealing with objections during sales calls. 

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What to expect from our software solution

Lead Management

By managing both inbound and outbound lead flows and by providing the right qualification tools in each case, we allow sales teams to access the leads with the most probability of closing, regardless of their source.

Customer Management

Once a lead becomes a customer, Rizer CRM helps you streamline communication between after sales teams and the beneficiary for a smooth transition. Keeping with our product-focused approach, we track products both in onboarding and retention.

Product Management

Rizer lets you add your products and manage them within the system. Each of the products added can be matched with existing key custom variables for better management of lead and customer data.

Deal Management

We talked before about predefined roles and processes, and a product-focused approach to managing sales. All these come together in the way Rizer manages and organizes deals.

High Velocity Sales Model

High Velocity Sales is an inside sales model that will help increase your sales performance. It involves the use of specialized teams. Compared to others, the user management inside the Rizer CRM lets you set specific functions for each member of your team.


You can stop the hassle of exporting data and manipulating it outside of the CRM or always having the feeling of missing out. Because of the way we structure and predefine data, Rizer can provide analytics like no other solution.

Start making more money now

We created Rizer CRM to solve your day to day challenges and let you focus on selling more. With our CRM
you generate leads, qualify, sell, onboard, retain, upsell in one intuitive tool – maximizing your revenue.

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