Articles that mention: sales-strategy

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Dealing With Unanticipated Setbacks During the Sales Cycle

Sales, as we all know it, is not a straight path. It’s more like a roller coaster ride full of ups and downs. Sometimes, these down moments are what we call ‘setbacks’. A setback in the sales cycle is an unexpected occurrence that hinders or slows down the process of selling a product or service. […]

What is Canvassing in Sales?

You’ve heard the word tossed around in sales forums and team meetings. You smile and nod while wondering to yourself, “What does canvassing for sales really mean?” For sales representatives, understanding and utilizing this strategy is crucial to success in the field. Essentially, canvassing is a proactive sales technique involving direct interaction with potential clients […]

Difference between BDR and SDR

In the fast-paced world of sales, understanding different job roles is essential. Two roles crucial for businesses that regularly come under discussion are the Business Development Representative (BDR) and the Sales Development Representative (SDR). Both roles play a pivotal part in generating a pipeline of revenue for companies; however, their specific responsibilities often get conflated […]

Cold Canvassing Definition: What is Cold Canvassing and How to Leverage a CRM System

Cold canvassing is a powerful sales tactic for businesses looking to broaden their reach and expand their customer base. By reaching out to target customers without prior contact, companies can open up new business opportunities and potentially increase profits. However, performing cold calls at scale can be time-consuming and challenging. For those looking to optimize […]

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