What is subscription lifecycle management?

Subscription lifecycle management is a framework that describes the processes, resources, needs, and knowledge that go into signing new deals, billing them, and retaining them over time.

The goal of lifecycle management is to understand the lifecycle of the customer and to provide a predictable, continuous, and personalized experience. The lifecycle is driven by the specific needs of the customer and can be viewed as a journey within a relationship. The customer journey begins with the purchase of a product or service and continues through onboarding and the duration of the relationship.

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A successful company with a well-defined lifecycle management process will have an ongoing successful customer relationship. From the product decision stage to the post-sales stage, this process must address the needs of the customer.

A lifecycle management framework can manage all aspects of the customer’s lifecycle, including product purchase and post-sale customer experience. This framework enables the company to provide a consistent, predictable, and personalized customer experience.

Subscription lifecycle management must take into account all stakeholder expectations in order to meet and exceed the customer’s expectations at every stage of the lifecycle.

The service must be designed so that the customer can stay connected throughout the lifecycle and respond to and adapt to changes in the business and market.

Service design is a key differentiator for service companies because it is their understanding of the customer lifecycle, the market, and their competitors that allows them to successfully navigate the lifecycle and remain competitive in the market.

The goal of subscription lifecycle management is to understand the lifecycle of the customer and to provide a predictable, continuous, and personalized experience.

Companies must address four major elements of a subscription lifecycle management strategy in order to be successful. Product management, marketing, relationship management, and financial management are the four components. 

This strategy provides a framework for companies to manage their marketing and financial strategies as well as a process for managing the customer lifecycle in relation to their products/services. A successful subscription lifecycle management strategy integrates and orchestrates the company’s product/service solutions with the customer’s journey throughout the customer’s life cycle.

What can we do for our clients? How can we make our products and services more valuable? And how can we do it in a simple and cost-effective manner? We want our customers to be satisfied with their products and services, and we expect them to renew when necessary and pay in a simple and affordable manner.

A subscription lifecycle management strategy responds to the question, “Do subscribers require it?” The answer to this question will determine whether a company’s resources can be focused on developing products and services that solve real-world problems. 

The strategy will assist customers in understanding how a company’s products and services will be used, how people will gain access to them, and how subscribers’ experiences will change over time. The strategy should describe the path that subscribers take and how the lifecycle management process can assist them.

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Live Dashboards

Track and focus on key sales activities in real time to drive overall sales performance.

Best Practice

Rizer CRM lets you manage and sell effectively from day one instead of starting from scratch.


Discover how Rizer CRM is different! 

We focus on all aspects of your sales team so they can focus on closing more deals. With Rizer CRM we provide a better way of managing the full cycle from lead to customer, onboard, retention and follow-on sales. We help maximize the value of your relationships. Our software comes packed with features that make sense to you. Here are some of them: 

Never lose a deal

Stop losing deals. Recycle the rejected products instead. Reconnect with the lead once the time is right. Sell more.

Products are the focus

Rizer CRM has a product focused approach. Closing deals, onboarding and retaining customers are all built around your products.

More leads, less data entry

We handle both inbound and outbound leads so you have all relevant info in once place. With the help of our forms leads arrive from the website in the CRM without the need of tedious copy pasting.

Organization that works

With Rize CRM, we break up your pipeline into clearly defined actions. Each deal contains everything you need to succeed: all the people involved, every discussion, every task, important dates, etc. All in one place.

What to expect from our software solution

Lead Management

By managing both inbound and outbound lead flows and by providing the right qualification tools in each case, we allow sales teams to access the leads with the most probability of closing, regardless of their source.

Customer Management

Once a lead becomes a customer, Rizer CRM helps you streamline communication between after sales teams and the beneficiary for a smooth transition. Keeping with our product-focused approach, we track products both in onboarding and retention.

Product Management

Rizer lets you add your products and manage them within the system. Each of the products added can be matched with existing key custom variables for better management of lead and customer data.

Deal Management

We talked before about predefined roles and processes, and a product-focused approach to managing sales. All these come together in the way Rizer manages and organizes deals.

High Velocity Sales Model

High Velocity Sales is an inside sales model that will help increase your sales performance. It involves the use of specialized teams. Compared to others, the user management inside the Rizer CRM lets you set specific functions for each member of your team.


You can stop the hassle of exporting data and manipulating it outside of the CRM or always having the feeling of missing out. Because of the way we structure and predefine data, Rizer can provide analytics like no other solution.

A CRM that finally works the way you need it to

Rizer CRM helps you boost revenue by empowering you to easily discover insights, plan the right actions,
and improve conversions – across the entire customer journey.

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