Why is product management important?
As you build your own sales process the products stand as the basis for any action. The end goal is to sell as many products to as many leads as possible in the shortest sales cycle. Adapting your products to real market needs is the role of product management.
Product managers, the CEO, sales mangers and the marketing department all work together in creating a clear and actionable product strategy. This initial strategy will change with time as info comes in from leads and customers. Actions taken by the competition also affect planning and require pivoting from time to time.
Product management is important as it’s positioned in the center of all of this information flow. Decisions have to be made. Feature requests needs to be analyzed. Product releases get prioritized. Even if the sales team talks about deals and calls and meetings all day their end goal is selling products. Having the product with the best market fit will increase your conversion rates in the long run.
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