What is part of the role of product management?
The product manager works with sales reps and marketing to define a list of product features and prioritize them. Part of his role is always keeping stakeholders in the loop about new features coming out or product improvements.
The role of product manager can be done by someone with development experience for better time estimates and prioritization. On the other hand some companies prefer a project manager with customer facing experience. This gives them the ability to better communicate with lead, customers and even with colleagues.
The role of product management inside the company is to facilitate information flow between product development, sales and marketing. One or two people can handle this effectively and in some cases even the founders keep this role for a long period of time.
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