How to move from sales to product management?

The sales department and product management are always in a close relationship. Feature requests flow from sales to product managers. Customer demands are either met with new functionality or postponed for a later date. 

When you are a sales rep you interact with leads and customers on a daily basis. This interaction brings valuable insight into their needs and day to day use of the product. You are on the front lines and you understand best how to anticipate these needs. 

A product manager takes this info from you and adjusts the product road-map accordingly. He has to take the best decision that involves both functionality that can improve sales and functionality that can improve the overall experience. 

Making a move from sales to product management might feel like a natural evolution but it is nothing but. A product manager usually has project management or development experience. Even if your communication and customer facing background can help it’s not enough. 

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