Articles that mention: What Is CRM

Customer Resource Management, CRM, is both a tool and a management strategy. As a tool the CRM software creates a user interface for the collection of customer data. And this is more than storing contact info, like you would do in a ledger or a spreadsheet. CRMs log lead sources, salespeople’s interactions with prospects (emails, phone calls, voicemails, in-person meetings, etc.). Similarly, they can track deal stages and reasons for won or lost deals.

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How CRM Software Works

CRM software help companies create, track, and manage customer relationships. They automate workflows, help customer data analysis, and empower salespeople to succeed. Good customer relationships are the cornerstone of successful business. However, when information is fragmented between departments (e.g. marketing and sales), tracking and managing customer relationships can lead to missed business opportunities. Hence the […]

What are CRM Solutions?

Customer relationship management is the process of overseeing your company’s interaction with current and potential customers. And CRM solutions are the tools that facilitate the process. Customers or clients are the people or businesses who purchase your product. For sustainable business and growth, you need to keep your existing customers and gain new ones. But […]

Why CRM Matters and How It Can Help You

Customer Resource Management, CRM, is both a tool and a management strategy. It matters because it helps build relationships with customers, and thereby create long-term revenue. CRM matters because it helps build relationships with current and potential customers, and thereby creates loyalty, customer retention, and long-term revenue. As cloud-based technology, it refers to software that […]

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