Articles that mention: Free Trial

In a traditional retail store, you can go in and usually physically touch and hold the product you’re about to buy. Even when it comes to software, it’s likely you can hop on a laptop and try it out in some stores, but online, these experiences are rarely possible. This uncertainty creates friction between the consumer and making a purchase — but a free trial, helps eliminates it.

A free trial lets people see exactly what they’re getting into, before officially committing. It enables them to personally experience the product and make a more informed purchase decision, while also feeling more comfortable doing so. Plus when people sign up for a trial, they enter your marketing funnel and to a degree, qualify themselves as a promising lead.

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