A ‘lead’ is someone who didn’t buy anything from you before, and the ‘customer’ is one who did. Let’s look at how to persuade leads to make a purchase. How easy it is to turn leads into customers? If you’ve been in sales for a while, you faced the ambiguity around the terms lead, prospect, […]
Articles that mention: Free Trial
In a traditional retail store, you can go in and usually physically touch and hold the product you’re about to buy. Even when it comes to software, it’s likely you can hop on a laptop and try it out in some stores, but online, these experiences are rarely possible. This uncertainty creates friction between the consumer and making a purchase — but a free trial, helps eliminates it.
A free trial lets people see exactly what they’re getting into, before officially committing. It enables them to personally experience the product and make a more informed purchase decision, while also feeling more comfortable doing so. Plus when people sign up for a trial, they enter your marketing funnel and to a degree, qualify themselves as a promising lead.
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