A ‘lead’ is someone who didn’t buy anything from you before, and the ‘customer’ is one who did. Let’s look at how to persuade leads to make a purchase. How easy it is to turn leads into customers? If you’ve been in sales for a while, you faced the ambiguity around the terms lead, prospect, […]
Articles that mention: Sales Strategy
Sales strategy is a term commonly used inside sales teams. Organizations everywhere stride to have the best strategy and the best procedures in place to turn leads into customers. This sales strategy adapts as more leads get contacted and more sales get closed. Managers and individual sales reps work together to improve performance and reduce the sales cycle. Look at the articles below to learn how to build your own strategy or how to change an existing one.
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