Should email be integrated with your CRM?

The most effective marketing strategies include the integration of email into your customer relationship management (CRM) software. By using email as part of a customer lifecycle approach, you can: – Segment your customers – Personalize your emails – Measure the effectiveness of your campaigns – Improve the quality of your responses — all while saving significant time. Unfortunately, many marketers don’t realize the benefits of integrating email into their CRM. This article will dive into the benefits of integrating email into your CRM and provide a few easy steps to get started.

Many small business owners struggle to get the leads and sales they need. That’s where email comes in. It’s a cost-effective way to generate new business leads, build relationships, and get sales. But when it comes to your marketing strategy, you need to make sure you’re investing your time and money where it will have the biggest impact.

Businesses today are increasingly dependent on email as a means of communication, whether that means sending marketing campaigns to a list of contacts or sending critical business emails to employees. Unfortunately, email has become a “crunch” tool for many businesses, which can often lead to email overload, low response rates, and a decrease in open and click-through rates. Fortunately, with the right tools and strategies, email can be a vital part of your marketing and sales efforts, allowing you to better connect with customers and build relationships that can drive business growth. In this article, we’ll explore how email can be integrated with your existing customer relationship management software to better manage your inbox and increase response rates.

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Rizer CRM lets you manage and sell effectively from day one instead of starting from scratch.


Discover how Rizer CRM is different! 

We focus on all aspects of your sales team so they can focus on closing more deals. With Rizer CRM we provide a better way of managing the full cycle from lead to customer, onboard, retention and follow-on sales. We help maximize the value of your relationships. Our software comes packed with features that make sense to you. Here are some of them: 

Never lose a deal

Stop losing deals. Recycle the rejected products instead. Reconnect with the lead once the time is right. Sell more.

Products are the focus

Rizer CRM has a product focused approach. Closing deals, onboarding and retaining customers are all built around your products.

More leads, less data entry

We handle both inbound and outbound leads so you have all relevant info in once place. With the help of our forms leads arrive from the website in the CRM without the need of tedious copy pasting.

Organization that works

With Rize CRM, we break up your pipeline into clearly defined actions. Each deal contains everything you need to succeed: all the people involved, every discussion, every task, important dates, etc. All in one place.

What to expect from our software solution

Lead Management

By managing both inbound and outbound lead flows and by providing the right qualification tools in each case, we allow sales teams to access the leads with the most probability of closing, regardless of their source.

Customer Management

Once a lead becomes a customer, Rizer CRM helps you streamline communication between after sales teams and the beneficiary for a smooth transition. Keeping with our product-focused approach, we track products both in onboarding and retention.

Product Management

Rizer lets you add your products and manage them within the system. Each of the products added can be matched with existing key custom variables for better management of lead and customer data.

Deal Management

We talked before about predefined roles and processes, and a product-focused approach to managing sales. All these come together in the way Rizer manages and organizes deals.

High Velocity Sales Model

High Velocity Sales is an inside sales model that will help increase your sales performance. It involves the use of specialized teams. Compared to others, the user management inside the Rizer CRM lets you set specific functions for each member of your team.


You can stop the hassle of exporting data and manipulating it outside of the CRM or always having the feeling of missing out. Because of the way we structure and predefine data, Rizer can provide analytics like no other solution.

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