Is email important in sales?
For many organizations, email is the main communication channel. In fact, a recent Forrester study found that customers are three times as likely to buy from a company that uses email to communicate as opposed to those that do not. But when done poorly, email is a waste of time and money.
Sending too many emails, or the wrong emails, can actually decrease sales. However, with the right strategy and tools in place, email can be an important tool in the sales process.
Email is perhaps the most important channel for sales. In fact, it’s often been said that the majority of a prospect’s buying decisions are made before a single phone call is placed. But how much email should you really be sending? And how can you tell if something is working or not? We’re here to help you figure that out.