Is product management part of marketing? 

The product manager works with the marketing department to analyze market needs and gather feedback. Also, they coordinate activities in communicating product announcements. Even though interlinked, they are and should be different roles. 

Marketing is in charge of doing competition research. The marketing reps should be the ones that always know the new thing out there, what everyone is doing, how they differentiate and what are their week spots. Also Marketing gathers feedback from existing or potential customers and puts them together in a clear assessment. 

Marketing works with the product management team to announce new product releases or to coordinate certain announcements. 

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    What to expect from our software solution

    Lead Management

    By managing both inbound and outbound lead flows and by providing the right qualification tools in each case, we allow sales teams to access the leads with the most probability of closing, regardless of their source.

    Customer Management

    Once a lead becomes a customer, Rizer CRM helps you streamline communication between after sales teams and the beneficiary for a smooth transition. Keeping with our product-focused approach, we track products both in onboarding and retention.

    Product Management

    Rizer lets you add your products and manage them within the system. Each of the products added can be matched with existing key custom variables for better management of lead and customer data.

    Deal Management

    We talked before about predefined roles and processes, and a product-focused approach to managing sales. All these come together in the way Rizer manages and organizes deals.

    High Velocity Sales Model

    High Velocity Sales is an inside sales model that will help increase your sales performance. It involves the use of specialized teams. Compared to others, the user management inside the Rizer CRM lets you set specific functions for each member of your team.

    Analytics

    You can stop the hassle of exporting data and manipulating it outside of the CRM or always having the feeling of missing out. Because of the way we structure and predefine data, Rizer can provide analytics like no other solution.

    A CRM that finally works the way you need it to

    Rizer CRM helps you boost revenue by empowering you to easily discover insights, plan the right actions,
    and improve conversions – across the entire customer journey.

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