Articles that mention: Target Audience

Targeting audiences comes with a catalog of options for how to go about it and where to set your focus. This is where a somewhat new idea comes in: known and unknown audiences. Making the distinction between these can help you be more effective across the funnel and collect the right data to help you cut costs and improve targeting.

The majority of businessmen make a great mistake when refuse to indicate target audience. They believe that the product they sell will be desirable to all. However, they never become rich. Their business falls apart. If you don’t want the same fate, you should do everything to prevent it.

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Lead Scoring: Qualifying Leads

Lead scoring helps to qualify inbound leads, to determine potential buyers. Doing it manually is tedious, so it’s best to use a CRM that displays all relevant info on your dashboard. Imagine that a successful marketing campaign just filled your sales pipeline with new leads. Is that all good news? Well, it depends. What if […]

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