A ‘lead’ is someone who didn’t buy anything from you before, and the ‘customer’ is one who did. Let’s look at how to persuade leads to make a purchase. How easy it is to turn leads into customers? If you’ve been in sales for a while, you faced the ambiguity around the terms lead, prospect, […]
Articles that mention: SaaS Leads
SaaS leads are potential buyers of your software product. Software as a Service is not a new concept and more and more businesses are migrating from on premise solutions to the cloud. With this migration come new opportunities for you to capture and nurture these leads.
Lead scoring helps to qualify inbound leads, to determine potential buyers. Doing it manually is tedious, so it’s best to use a CRM that displays all relevant info on your dashboard. Imagine that a successful marketing campaign just filled your sales pipeline with new leads. Is that all good news? Well, it depends. What if […]
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