Articles that mention: Referrals

Asking for referrals is one of the simplest ways you can generate new business. Salespeople are often uncomfortable asking for referrals because they don’t know how. Some ask too early in the relationship when the odds of getting a referral are low—and others don’t ask for referrals because they are afraid of rejection. The articles below explain how to do referral sales successfully.

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Cold calling: Getting Through to the Decision Maker

From a sales point of view, decision makers are the people who can authorize a purchase. While cold calling you will notice they are guarded by screens and gatekeepers, so getting through to them is an art worth pursuing. From a sales point of view, decision makers are the people authorized to decide to on […]

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