A ‘lead’ is someone who didn’t buy anything from you before, and the ‘customer’ is one who did. Let’s look at how to persuade leads to make a purchase. How easy it is to turn leads into customers? If you’ve been in sales for a while, you faced the ambiguity around the terms lead, prospect, […]
Articles that mention: KPIs
KPIs help organizations understand if the company is headed in the right direction—and if not, where it needs to divert its attention. No matter what it measures, a KPI’s goal is to improve organizational health. Anyone working in sales or marketing needs to understand exactly what constitutes a KPI.
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