Articles that mention: Freemium

Freemium or freemium/premium is a business model you’ll have come across if you’ve ever used Basecamp, Spotify or Mailchimp or other online software, but it’s becoming more prevalent in other areas. The idea is that you give people a free, easy to sign up to, service with basic functionality or with ads.

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Lead Scoring: Qualifying Leads

Lead scoring helps to qualify inbound leads, to determine potential buyers. Doing it manually is tedious, so it’s best to use a CRM that displays all relevant info on your dashboard. Imagine that a successful marketing campaign just filled your sales pipeline with new leads. Is that all good news? Well, it depends. What if […]

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