A ‘lead’ is someone who didn’t buy anything from you before, and the ‘customer’ is one who did. Let’s look at how to persuade leads to make a purchase. How easy it is to turn leads into customers? If you’ve been in sales for a while, you faced the ambiguity around the terms lead, prospect, […]
Articles that mention: FOMO
Spawned from social media, fear of missing out-popularly dubbed “FOMO”-describes the anxiety users feel about missing out on exciting or interesting activities that might be happening elsewhere. FOMO is driving new trends in marketing and sales, and companies that successfully tap into that FOMO feeling in non-tacky ways could more effectively influence user behavior.
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