Articles that mention: Decision Maker

The decision maker is likely the most important person in the sales process to have on your side. This can be the person who spent time evaluating initial offers and narrowing it down to one. This can also be the head of a department whose team will be the end users.

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Cold calling: Getting Through to the Decision Maker

From a sales point of view, decision makers are the people who can authorize a purchase. While cold calling you will notice they are guarded by screens and gatekeepers, so getting through to them is an art worth pursuing. From a sales point of view, decision makers are the people authorized to decide to on […]

Building a Sales Pipeline

Good sales offers a solution to someone’s problem. The sales pipeline is the activity log of your sales efforts, as you guide your leads through the decision-making process. Good sales starts with believing in your product: trusting that it is a solution to someone’s problem, an improvement on someone’s life. From this point, your responsibility […]

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