Customer-focused development is crucial for SaaS survival. Consider the benefits of AI, as you face the challenge of being responsive to customer needs and requests. Being in SaaS means evolving with your customers: you plan on developing the service you sold them to better meet their needs. While you have a strategic plan for your […]
Articles that mention: AI
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.
CRM software help companies create, track, and manage customer relationships. They automate workflows, help customer data analysis, and empower salespeople to succeed. Good customer relationships are the cornerstone of successful business. However, when information is fragmented between departments (e.g. marketing and sales), tracking and managing customer relationships can lead to missed business opportunities. Hence the […]
Customer Resource Management, CRM, is both a tool and a management strategy. It matters because it helps build relationships with customers, and thereby create long-term revenue. CRM matters because it helps build relationships with current and potential customers, and thereby creates loyalty, customer retention, and long-term revenue. As cloud-based technology, it refers to software that […]
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