Why product management?
We decided that Rizer CRM will have a strong product focus from the get-go. We think it’s important to start from products as all sales activities are built around them. In the end, deals or calls or emails are just a means to a bigger goal of getting people to use your product.
Product management is an integral part of all businesses. Adapting to the needs of the market is a key component of any solid strategy. A good CEO knows that the product team can greatly influence the bottom-line.
Product managers decide what features to implement and which to leave aside. They are in constant contact with sales reps, marketing and development. Product managers also communicate with leads and customers. Product management is the science of bringing all this together in a coherent way
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