What is software product management?
Software product management has some particularities. As software development can release new product iterations very fast product managers need to adapt to the ever changing landscape. Requests and new information come in from everywhere. Decision have to be made faster.
Software product management departments have a lot of tools at their disposal to manage day to day activities. Including software product management inside the CRM gives Rizer CRM the ability to provide feature requests directly to product managers the moment they get from the lead or customer to the sales rep.
Grouping feature requests by product and marking their importance gives product managers the ability to act now. In turn, feedback to the sales team is integrated inside the system. For example, when a product manager schedules a certain feature for implementation all lead and customer pages get updated accordingly. Doing this gives sales reps another tool in their belt when dealing with objections during sales calls.
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