Is product management part of marketing?
The product manager works with the marketing department to analyze market needs and gather feedback. Also, they coordinate activities in communicating product announcements. Even though interlinked, they are and should be different roles.
Marketing is in charge of doing competition research. The marketing reps should be the ones that always know the new thing out there, what everyone is doing, how they differentiate and what are their week spots. Also Marketing gathers feedback from existing or potential customers and puts them together in a clear assessment.
Marketing works with the product management team to announce new product releases or to coordinate certain announcements.
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