What lead management tools do I need?
Lead management tools come in all forms and sizes. A good CRM that has a predefined process and roles can help you better manage leads and get a higher conversion rate. Clear analytics also go a long way in tracking performance and making adjustments.
Lead management tools can help an involved sales manager track activity, allocate the right leads to the right people and anticipate trends. Just as an example, a good CRM can tell you in advance if in two months from now your team is going to run out of leads in a certain territory.
Lead management tools should not be the end goal. A good tool can help but it does not solve all problems. Talk to your sales team. See what problems they are facing in their days to day. See how you can help. Maybe you can jump on a call with a difficult lead or maybe adjust the discount policy in some cases. A tool can show you the big picture but people ultimately provide a personal perspective.
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