What is Lead Management?
Lead management is made up of a combination of best practices and software assistance, guided towards closing as many deals as possible in the shortest sales cycle. It usually incorporates both marketing and sales actions for best results.
Lead management starts with a steady flow of leads to your sales pipeline. Both outbound and inbound leads get allocated to dedicated team members. Then cold callers initiate the contact, demo reps present the product and sales reps coordinate all activities.
The sales manager is the person in charge of the lead management effort inside the sales team. He is the one doing the allocation and also tracking results. With the correct analytics at his fingertips he can make improvements and adjustments while empowering his team for success.
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