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Understand your losses. Win more deals – with AI.

Plug Rizer into HubSpot and instantly turn your closed-lost data into clear insights and actionable next-steps. Stop guessing why deals fail and start winning them back.

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Sales

Close more deals by knowing exactly what to fix—pricing, product, positioning, or team

Marketing

Target better: turn loss data into sharper messaging, campaigns, and positioning

RevOps

Optimize pipeline performance with structured loss data to improve process, reporting, and revenue quality

Product

Get real product feedback—prioritize what your buyers really want

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Analytics

Insights that drive revenue

Diagnose

Understand why deals are really lost

AI finds and auto-tags the root causes hidden in unstructured data – like product, pricing, timing, or competition – so you know why deals are really lost.

Recycling by reason
Analyze

Understand trends and seize opportunities

Drill down into actionable insights and get recommendations to improve your product, pricing, trust, timing, and sales process.

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Improve

Empower your teams to win more – together

Give Sales, Marketing, RevOps, and Product the insights and guidance they need to course-correct, align, and stay ahead of the competition across your ICP tiers.

Insight table
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Recycling leads & deals

Bring lost deals back – smarter, faster, and automatically

Reconnect

Rebuild interest

Re-engagement workflows put your closed-lost pipeline to work with personalized automation that recovers revenue.

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Personalize

Personalize outreach

Send tailored emails based on loss reasons – so every follow-up speaks directly to the buyer's concerns.

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Automate

Re-engage at the right moment

Trigger follow-ups based on product updates, competitor renewals, or engagement signals – then route deals back to reps with full context.

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Rizer AI

Scale smarter and faster with AI

  • Clean and enrich your lost deal data
  • Automate lost lead & deal processes
  • Gain insights and personalization at scale
  • Leverage AI-recommended actions company-wide
Clean and enrich your lost deal data Automate lost lead & deal processes Gain insights and personalization at scale Leverage AI-recommended actions company-wide

The Loss-to-Win Flywheel

Conversion Flywheel

Why it works

  • Real feedback loop Learn what truly matters to buyers
  • Improves both new and lost deals Prevents future losses and revives past
  • Compounds over time Each improvement builds competitive advantage
  • Cross-functional Involves key departments working in sync